/. SCCD CAMP* I Know You Want It!
(2024)
I KNOW YOU WANT IT! The Department of Communications Design at Shih Chien University hosts an annual summer design camp for high school students. Through a short-term, immersive experience, the program aims to introduce students to the diverse facets of design and spark their creative curiosity.
This year’s visual identity centers around bubble gum—a metaphor for the restless energy of adolescence.
It captures that uncontainable emotional build-up, ready to burst in the heat of summer.
Using fluorescent bubble gum colors and retro sticker aesthetics, the design expresses a nostalgic yet vibrant sense of youth, evoking the tension and emotional textures unique to this generation.
實踐大學媒傳系每年定期舉辦暑期設計體驗營，透過短期、沉浸式的設計學習，引導學生理解設計的多元面向，並開發其對設計的興趣與感知。此次主視覺以「泡泡糖」作為核心意象，象徵少年少女年正值青春期那股難以掩飾的渴望與衝動，一種情感的鼓脹與膨脹，即將在這個夏天爆發！
以螢光泡泡糖的色系搭配復古貼紙風格，視覺語彙呈現出一種充滿青春能量與不安躁動的張力，回應當下世代特有的情緒輪廓與文化感受。
Year
2024